I'm not an AI company. I'm a media company that got obsessed with AI and I can't stop.
By André McKenzie, Founder, Silverhouse HD / Silverhouse AI · · Technology · 8 min read
This is me finally explaining what I've actually been doing — for anyone who's been watching and wondering. Three years of AI immersion, what I've built, and what comes next.
If you follow me on Instagram, you might notice I post maybe once a month. Sometimes it's a real estate video. Sometimes it's something that looks a little different — an AI avatar talking, or a video that moves in a way footage doesn't usually move. And maybe you've wondered what's going on.
This is my attempt to explain it properly. Not in a caption, not in a story, but in something longer — because what's been happening over the last three years deserves more than fifteen words and five hashtags.
July 2022. I signed up to something called Jasper.ai. At the time, all it offered was a basic writing agent — you described what you wanted in plain language, and it wrote it back to you, properly. That was it. That was the whole thing.
And I was hooked immediately.
Not because writing was my problem. I'd been running Silverhouse HD for sixteen years at that point — I knew how to communicate. What hooked me was the underlying idea: that you could describe an outcome in natural language, and something would just... produce it. No technical skill required. No software to learn. Just: here's what I want, go.
That felt like the beginning of something much bigger than a writing tool. I didn't know how big. Nobody did.
My weeks right now are roughly 80% shooting real estate for Silverhouse HD, and 20% deep in AI. Reading, testing, building, breaking things, rebuilding them. Trying to keep up with a space that moves faster than anything I've ever seen in eighteen years of working in media and technology.
I want to be honest about something: keeping up with AI right now is genuinely hard. New models drop every week. Tools that didn't exist six months ago are now essential. Things I built and was proud of in the summer are already outdated. It requires a real commitment of time and attention, and most of that work is invisible — you don't post about the four hours you spent trying to get a node-based workflow to output the right file format.
But that's the work. And I'm obsessed with it.
I'm not using AI to replace what Silverhouse does. I'm using it to do what was never possible before.
The biggest shift hasn't been any single tool. It's been a change in how I see what's possible.
Before AI, every creative project had a ceiling — defined by time, budget, team size, technical skill. You wanted fifty versions of something? That cost fifty times the effort. You wanted to produce content in two languages for two different markets? That was a separate project, a separate budget, a separate timeline.
Now those ceilings are gone. You can run a thousand creative variations until you find the one that's exactly right, and then run a thousand outputs that all adhere to that same look and feel. The creativity is limitless in a way that simply was not true before, and I don't think most people have actually internalized how significant that is yet.
The other shift — and this one is harder to explain — is that I've stopped thinking in limitations and started thinking in workflows. When I hear about a problem now, my brain immediately goes to: **what's the pipeline that solves this?** What inputs do I need, what tools do I chain together, what does the output look like, and how do I automate the handoffs in between? That's a completely different way of thinking than I had three years ago. AI didn't just change my tools. It changed my mind.
I don't want this to turn into a resume, but I think it's worth being specific — because "I've been experimenting with AI" means very different things to different people. For most people I talk to, it means using ChatGPT to write emails. I want to show you what else it can mean.
None of that is theoretical. All of it was built, tested, and either shipped or learned from.
I'm writing this because people ask me what I'm doing with AI, and I never have a good answer in the moment. The honest answer is: everything I can. Every use case I can find. Every tool that looks interesting. Every workflow that might save time, produce better output, or open up a capability that wasn't there before.
And I'm writing it because I think there's something worth sharing here — not because I have it all figured out, but because I've been in it long enough and gone deep enough that I can actually explain what works, what doesn't, what's hype and what genuinely changes things.
AI is bigger than web design and retail combined. Every business, in every industry, in every market, can implement AI in some capacity right now — whether that's in their operations, their marketing, their sales, or their creative output. That's not a prediction. That's where we already are.
Silverhouse HD is an 18-year-old media company. Silverhouse AI is what comes next. For businesses that want help figuring out where to start, I want to consult on that. For businesses that want their own visual and video AI pipelines, I want to build those. And for the ones that just want the output without thinking about any of it — I want to deliver that too.
But first, I wanted to write this. To explain where I've been and why I care so much about this. Because if you're going to trust someone to help you navigate something this significant, you should probably know how they got here.
This is how I got here. There's a lot more to say. I'll be back.