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Case Study · AI Avatar Video Marketing
Malen Capital
Toronto & Montréal
AI Avatar Tours & Carousels
English & French
The Partnership
Real footage. AI avatars. One shoot, two formats.
Malen Capital brought Silverhouse in to market the model suites at two of its pre-construction developments — The Whitney on Redpath in Toronto and Le Cartier in Montréal. We filmed each suite once on-site, then built an AI avatar into that real footage: an on-camera personality that walks viewers through the space and sells it the way a leasing agent would, with an AI-written script and AI voiceover in the language and style suited to each market. That single shoot was then cut into a long-form YouTube walkthrough and a short-form Instagram version — no second crew, no second visit. Alongside the video tours, we also produced 19 bilingual AI avatar video carousels for social — see below.
Client
Malen Capital
Markets
Toronto & Montréal
Languages
English & French
Format
Video Tours + Carousels
How It Works
One shoot, built out into everything
01
Film once, on-site
We shoot the real model suite — no green screen, no studio set.
02
AI script & voiceover
A script and voiceover are generated per suite, in the language and tone suited to the market.
03
AI avatar into the footage
An on-camera AI personality is composited into that real footage, narrating the space like a leasing agent would.
04
Cut every format
One shoot becomes a long-form YouTube walkthrough, a short-form Instagram cut, and bilingual avatar carousels.
Toronto, ON · English
The Whitney on Redpath
We filmed the model suites at The Whitney on Redpath, then built AI avatar-led tours on top of that real footage — an on-camera AI personality guiding viewers through each suite the way a leasing agent would, with an AI-written script and AI voiceover, styled for the Toronto market in English.
Montréal, QC · French
Le Cartier
Le Cartier's model suites got the same real-footage-plus-AI-avatar treatment for the Montréal market — filmed on-site, then produced as a French-language tour with a script, voiceover, and on-camera style tailored to a francophone audience.
What We Delivered
The full media package
AI Avatar-Led Suite Tours
Real, on-site footage of each model suite with an AI-generated on-camera personality composited in — narrating the space like a leasing agent would.
AI Scripts & Voiceover
Every tour's script and narration is AI-generated and AI-voiced, tuned to the tone of the development and its market.
Bilingual by Market
Language and on-camera style adapted per city — English for Toronto, French for Montréal — from the same production process.
One Shoot, Two Formats
Each suite is filmed once on-site, then edited into a long-form YouTube walkthrough and a short-form Instagram cut — no second shoot required.
AI Avatar Video Carousels
19 bilingual carousels across both developments, alternating AI avatar-narrated slides with graphic slides built from the client's own photography.
The Carousels
AI Avatar Video Carousels
19 bilingual carousels across both developments. Every other slide swaps in an AI avatar with custom voiceover narration, cut in with graphic slides built from Malen Capital's own photography. Posted natively to Instagram, so they're swipeable and every video slide plays right in the feed.
The Whitney on Redpath — Carousel (English)
Le Cartier — Carousel (French)
View All 19 Carousels on Instagram
The Film
AI Avatar Suite Tours
Every suite was filmed once, then delivered as a long-form YouTube walkthrough and a short-form Instagram cut — the same footage, two formats.
The Whitney on Redpath · English
Long-Form (YouTube)
Suite 1 — Long-Form (YouTube)
Suite 2 — Long-Form (YouTube)
Suite 3 — Long-Form (YouTube)
Short-Form (Instagram)
Suite 1 — Short-Form (Instagram)
Suite 2 — Short-Form (Instagram)
Suite 3 — Short-Form (Instagram)
Bonus Cut — Short-Form (Instagram)
Le Cartier · French
Long-Form (YouTube)
Suite 1 — Long-Form (YouTube)
Suite 2 — Long-Form (YouTube)
Suite 3 — Long-Form (YouTube)
Short-Form (Instagram)
Suite 1 — Short-Form (Instagram)
Suite 2 — Short-Form (Instagram)
Suite 3 — Short-Form (Instagram)
Bonus Cut — Short-Form (Instagram)
Questions
What Developers Ask
Marketing a development or hospitality property?
Whether it's a condo model suite or a hotel room, the process is the same: film once, build in an AI avatar, and deliver long-form, short-form, and carousel content in every language your buyers or guests speak.